“I spend a good portion of my day problem-solving with clients and with employees. I love the variety in my job, which includes writing strategy and proposals, visiting with clients, analyzing data and making recommendations, plus working on different internal management and planning projects,” Jodi explains.

The best part? “I have a rock-solid team that I swear has dedicated themselves to trying to make me look good!”

Jodi admits: “I am addicted to work. I love it and I think about it all the time. I have the perfect job for me, since there’s always something going on, always some crazy deadline and lots of excitement.”

Lights, camera, backstage

Away from office, the excitement continues. Jodi and her husband have two very involved teenage daughters. One is active in high school theatre and music; the other is a track and cross-country runner. Away from the theatre, track, cross-country courses and school, the girls and their friends hang out at their preferred venue: Jodi’s home. She says with a smile: “We have teenagers at our house all the time!”

Jodi's daughter, McKenzie, as Tracy Turnblad, center stage in Hairspray.

“Theatre is a whole new world for me and I love every second of it! Parent involvement and support is critical to the arts and it’s thrilling to watch our daughter and her friends grow as artists and performers,” Jodi says.  “We believe that all kids need to be involved in something. It helps them stay out of trouble and teaches them valuable life lessons. Too many parents leave the participation to others.  They miss out on some incredible experiences with their children.”

Jodi's daughter, Allison (in the Team Ian t-shirt), on the go.

Speaking of experiences with kids, Jodi does run with their other daughter. Jodi recalls: “The first race I ran with her, after about half a mile, I said ‘you go ahead.’ She finished the race about 15 minutes before I did!”

Jodi and Allison, ready for a race.

Lace ‘em up (at 5:08 a.m.)

To add focus to her days, Jodi’s personal activity is running. “Running helps me clear my mind,” she says. “I run almost every morning at 5:08 a.m. It keeps me stress-free, and my family and co-workers notice if I skip a run. They’ll say: ‘Apparently you need to go for a run,’ which is a good indication that I’m acting crabby or stressed.”

Leg warmers to running shoes

“I run with one of my friends,” Jodi says. “We actually taught aerobics together for more than 20 years. Then, she talked me into running a half marathon. She loves to race, and I love to train, so we are a pretty good team. For our first half marathon, the weather was horrible, cold and windy, and we suffered through it together and were elated when we finished. It was such a rush. Since then, we’ve run many races. Last year, during a half marathon, we got separated at about 10 miles, met up when we finished and were pretty much non-emotional,” Jodi says with her wry smile.

“It’s easy to get complacent. You need to keep things interesting and push yourself to new levels.” Well put, veep. Well put.

Connect with Jodi on LinkedIn

Additional Questions

What’s your dream job? This

Which job would you not want to have? Working outside in extreme hot or extreme cold.

What was your first job? Cooking hotdogs at my dad’s car auctions

What did it teach you? That I HATE boiled hotdogs

What is one thing you’d be willing to practice for an hour a day? Golf. I’m really bad at it.

What’s the best advice you ever got? Don’t cry at work. My dad went to great lengths to teach me this lesson!

What sound do you love? Kids loud voices in the middle of the night in our family room. I have a great appreciation for knowing where my teenagers are.

What scent do you love? Citrus

Flint Communications worked with Alerus to create the site in January 2010, but we recently decided it needed a little TLC to garner some more attention within the webosphere.

Enter, Google AdWords.

Finally, preaching to the choir is a good thing.

According to search engine marketing company WordStream, 97 percent of Google’s revenue comes from advertising. Check out this interesting infographic WordStream created to show where Google is making its money:

So why do so many businesses invest in online advertising through Google AdWords? Because it’s an effective way to reach an audience by tapping into people who are already interested in you.

If you haven’t tried it yet, I have to tell you, Google AdWords is quite sleek. Basically, you create ads and choose keywords, meaning words or phrases that relate to your business. Then, when people type one of your keywords into the Google search bar, your ad might appear next to the search results.

Connecting users to Alerus Small Business Connect.

The Alerus Financial SBC campaign has multiple ads targeting different aspects of owning a small business, such as customer retention, customer service, financial, human resources, legal, marketing and social media.

The ads appear based on keywords users query and are linked to topic-specific pages within the Alerus SBC site.

For example, if you search funding a small business, the ad below may come up.

The keyword the user searched for appears inside the bracket. If you click on it, you’ll be taken to this page within SBC’s site with specific financial resources to get your small business off the ground.

If you type in other keywords we’ve identified, such as ideas for a small business, customer service tips or human resources article, these ads could appear:

Results

The campaigns have been returning a consistent flow of site visitors each month. So far, the Customer Service ad group has generated the most traffic, resulting in 1,161 clicks.

We’re keeping an eye on the campaign to make sure we’re still getting results, and we’ll tweak it as needed to make sure our keywords are sending the right people to the right pages of the site.

In the meantime, Alerus continues to connect people with the tools and resources they need to create and maintain thriving small businesses.

Does your business use Google Adwords to connect your customers? Share your experiences in the comments section below.

Christy Schauer can help.

Meet Flint Group’s shabby chic gal

Christy is an account manager at our Fargo office, Flint Communications. When I asked Christy what she does all day, she said, “I work with clients to figure out their goals and needs and then pass along their ideas to our internal specialists who develop something spectacular.”

Outside of work, Christy is most passionate about junk – or rather, what she likes to call, “rescued treasures.” The shabby chic gal has her own small business, {c. lee’s} Home {Re}furnishing & Design.

“It’s so amazing to see something that people look at as junk and transform it into something beautiful that another person just can’t live without,” said Christy.

Pretty much every weekend and weeknight, you’ll find Christy sifting through thrift stores for old and forgotten furniture that she can refurbish. In fact, the self-proclaimed design addict has even been known to sneak out at lunch for a quick peruse of a thrift shop. It’s a hobby she says helps fuel her job at Flint.

“Working in colors, fabrics and paint helps me think outside the box at work and lets me realize it’s ok to take chances and go with your gut,” she said.

She’s repurposed all kinds of treasures, including kitchen tables, end tables, chairs, ladders and mirrors. Check out some of her amazing work below.

Christy recently started selling her creations at Eco Chic Boutique, a store in Fargo, N.D., that carries eco-friendly items, including repurposed furniture and vintage home decor. She shared with me a picture of a table set she refurnished on display in the boutique:

She also does custom work for people who have something specific in mind or something they want refinished. Christy is busy getting ready for her first big show at the Eco Chic Junk Market on May 12.

When I asked Christy where her passion for restoring furniture comes from, she told me it all started in college.

“My roommate and I were really into interior design, but we couldn’t afford much on a college budget. So, I figured, ‘I bet I could do that myself.’ Sure enough, with some paint in my hair, it happened,” said Christy.

While nothing excites her more than transforming something old and forgotten into something new and treasured, Christy said she sometimes wonders why she didn’t pick something easier to move, like jewelry.

“The funniest times always seems to come about when I’m attempting to move dining room tables up and down stairs or in and out of pickups by myself,” said Christy. “Thank God no one is there to witness my stupidity.”

Well, we may not be there to witness Christy’s escapades, but we can still follow them. Check out Christy’s Twitter feed to hear about her furniture fiascos, such as this one:

To complement her refurnishing, Christy has also taken an interest in reupholstering. Her grandma ran her own upholstery business, so she has an expert to give her pointers – and freshly baked cookies. Christy just bought her first sewing machine last week, so watch for some reupholstered furniture soon.

You can stay updated on her latest handiworks by visiting her blog and following {c. lee’s} Home {Re}furnishing & Design on Twitter. She’ll also be at the Eco Chic Junk Market on May 12. It’s her first big show, so if you’re around, stop by and say hi.

Oh, and bring that old chair, too.

Get to know a Flintster: Q + A with Christy!

What’s your dream job?

Owning a shop full of my own inventory or interior designer for the “Bachelor/Bachelorette” mansions.

Which job would you not want to have?

Pest control – mice terrify me!

What was your first job?

Front desk at our local gym.

What did it teach you?

How awful a men’s locker room really smells!

What is one thing you’d be willing to practice for an hour a day?
Upholstery and sewing.

What’s the best advice you ever got?
“Take each day one at a time and always remember to smile.” – Grandma Lois

What sound do you love?
Rain drops as you fall asleep.

What scent do you love?
Fresh laundry on a morning run and lilacs in the spring – it’s a tie.

Most recently, Flint Group client campaigns won American Advertising Federation (AAF) ADDY® Awards at the AAF District 8 awards competition, held in Minneapolis. To earn the right to compete at the District level, the campaigns earlier won Gold Awards at the AAF of North Dakota annual competition.

The ADDY Awards are the world’s largest advertising competition, recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The Flint Group has participated in ADDY’s for decades, and we do appreciate the recognition of our creativity from our industry peers.

Chalk up a Gold winner

West Acres regional shopping center won a Gold Award in the Interactive Media category for its chalkboard barricade graphic.  Last summer, West Acres food court had a vacant space to fill. To get visitors’ suggestions quite literally, we helped create a series of crowdsourcing tactics centered on a chalkboard in the food court area.

Just one day of visitors' ideas for a new restaurant in West Acres.

The artwork asked people what restaurant they’d like to see in the space. It went live and filled up in less than two hours. After recording the suggestions, West Acres staff members erased the chalkboard each night, leaving people a clean slate for fresh ideas the next day.

West Acres also reached out to its Facebook fans, crowdsourcing the same question. The winner: Qdoba Mexican Grill, which opened in time for Black Friday shoppers!

Get off the grid and win Silver

WoodMaster won a Silver Award in the Interactive Media category for online banner ads promoting the company’s latest energy efficient furnaces. Here are screen grabs of the flash ads in order of how they appear:

The headlines relate to independence, since people who heat their homes with WoodMaster furnaces, are free of oil shortages, nuclear meltdowns, power outages and just about everything else that makes front page news. We tagged the WoodMaster logo with UnPlug, because it further conveys that sense of independence.

Ads link to the re-designed WoodMaster website and its gritty, outdoorsy and independent look and feel:

WoodMaster's website home page

Both campaigns now move on to compete at the National AAF ADDY’s competition, set for June 5 in Austin, Texas. Good luck, ya’ll!

That’s what drives Flint Group Copywriter Elizabeth Hansen—at work and at home, which, most days, are actually the same place.

Elizabeth, ready for a trail ride at a South Dakota campground

“I love not knowing the projects I’ll be working on each day,” she explains. “Ebeth,” as we like to call her, writes for a wide variety of mediums and clients. After 12 years in our Grand Forks office, she now works from her home office in Lakeville, Minn. (Her husband Greg accepted a job relocation a few years ago, and she figured she ought to tag along.) She’s connected and communicates through all the latest interactive technologies, and travels to various Flint Group offices as needed.

Happy campers

Away from work, she and Greg also strive for new adventures, especially camping with their three kids: Julia, 13; Matt, 11; and Caroline, 8, and two dogs. She has plenty to share via her favorite writing medium, blogging. Check out her musings at CamperHappyHansens.

The Hansen kids vs. the Pacific Ocean (kids 0, Pacific 3)

The Hansen pets: a labradoodle who really doesn’t like the outdoors and a springer spaniel who snores. Loudly.

More history, mom?!

“My husband and I both grew up camping, and we enjoy the experience with our own kids now. I like to explore the historical landmarks and churches in the area while duping the kids into thinking it’s adventure, not education,” she admits.

“We’ve stayed in some resort-style KOA Kampgrounds. We’ve also camped at some dumps,” Ebeth says. “We’re always looking for a new spot, but the campground must have a lake or pool. That’s the only requirement.”

The Hansen kids on the shores of Lake Superior

Everything is better outside

An avid cook and especially baker, camping allows Ebeth to try new recipes. “In case the dish doesn’t work out, there’s always s’mores,” she reasons. “I’d also like to winter camp sometime, since that’s my favorite season, but I haven’t quite convinced my fellow campers to come along.”

Game on

However, one thing they’re all on board with is sports. The kids are all active in youth athletics, which fills the calendar all year. “I’m a fanatic for all sports at all levels, except boxing, which is just stupid,” Ebeth says. “Of course we’re always looking for a nearby stadium when we travel.”

Something different, indeed.

Geared up for another game at another stadium. This time, PETCO Park in San Diego.

Get to know a Flintster: Q + A with Ebeth!

What’s your dream job?

Movie poster writer. In those taglines, every syllable must sing.

Which job would you not want to have?

School bus driver. FAR too much responsibility.

What was your first job?

Babysitting. Abhorred it. So my first “real” job was a lifeguard and swim instructor. Never lost a swimmer!

What did it teach you?
I don’t have maternal instincts. Luckily, I have a nurturing husband, we’re close to our families and our oldest is very maternal, so the other two kids got some baby-ing.

What is one thing you’d be willing to practice for an hour a day?

Skipping rocks. It would mean I was outside, near water and not sitting still.

What’s the best advice you ever got?

“Bloom where you are planted.” Worst = “It’s just a game.” No, it’s not.

What sound do you love?

Hockey. Sticks and skates on ice, goal horns, a little cussing at refs and “Mom, just a little while longer?” at outdoor rinks.

What scent do you love?

Our veggie garden in August.

Eversmiles

As they prepared to move their practice from a location near downtown Duluth to a new building in Hermantown, Minnesota, the dentists at Duluth Pediatric Dentistry saw an opportunity to rethink their marketing strategy to increase the company’s growth.

That’s where we came in.

The problem

The doctors told us that although they had been running a successful practice for 10 years, they were experiencing barriers in growth because of misconceptions about pediatric dentistry. With very few pediatric dentists in the community, many people didn’t understand the value of taking children to see a pediatric dentist, as opposed to a general, or family, dentist.

With this in mind, our Duluth office, WestmorelandFlint, partnered with Duluth Pediatric Dentistry to educate and change perceptions about the lifelong value and importance of pediatric dental care. Many parents take their children to pediatricians, and the doctors at Duluth Pediatric Dentistry wanted to be viewed as the pediatricians of dental care.

The work

In developing a communication strategy, our challenge was to show that the practice understands kids without losing sight of the fact that adults make the decisions. The concept had to be positive and kid-focused, yet sophisticated and smart enough to appeal to parents.

Our team started by brainstorming with the dentists to come up with a name that fit their mission. We landed on Eversmiles, and moved forward with a comprehensive marketing package—a logo, stationary, business cards, a direct mail piece, appointment reminder cards and magnets—that was classy, yet fun and energetic. Check it out below.

Appointment card front and back:

Direct mail front and back:

One of the key creative concepts involved using laughing to engage the audience. When people read jokes on Eversmiles advertising, they smile and become part of the Eversmiles brand. Here’s a print ad that was featured in several local magazines:

Picture one of these magnets on your fridge:

Makes you smile, right?

We also created a new website that supports the practice’s focus on kids and grownups working together to achieve good hygiene. The site has a kid-friendly page that includes a downloadable coloring sheet, teeth-cleaning tips and fun facts, as well as a section with resources just for parents.

Results

In taking the time to truly understand the company’s mission and philosophy, we were able to show how Eversmiles makes going to the dentist a positive experience for both kids and parents.

Since Eversmiles implemented the communications plan and moved to its new location, the company has seen a more than 34 percent increase in patients – kids who, thanks to Eversmiles, are on their way to happy, healthy smiles that will last a lifetime.

Outside her work at Flint Interactive, Jenny is most passionate about her horses. In fact, it’s this passion that gets her out of bed so early.

“My horse-loving friends and I joke that horses are an addiction and that’s what keeps us going,” she said.

Jenny rides one of her horses, Lilly.

Welcome to Rocky Road Farm

Jenny owns and runs Rocky Road Farm, a private 40-acre farm in Northwestern Wisconsin, where she breeds, raises, shows and sells horses. Aside from her six horses, Jenny also has two dogs, a cat and five hens.

Jenny's barn and indoor arena.

She said it takes about 30 hours a week to operate the farm, which explains why she has to get up so early to finish all the chores. In the morning, she prepares the feed, takes the horses out of their stalls and into the pasture, and feeds them hay. Her night routine involves cleaning the stalls, riding her show horses, bringing the horses into their stalls, feeding them and filling the water troughs.

“I enjoy the quietness in the barn when it’s just the horses and me. It’s a good way to relax after a stressful day at work,” Jenny said.

This is what Jenny sees when she looks out the south windows of her house. Jealous? I am.

Hay is for Jenny’s horses

Jenny told me about her passion for molding foals (a.k.a. baby horses) into solid riding horses. She used to train three to four horses a year as a side job, but then got injured while working on a difficult one. Now, she raises and trains her own.

“Knowing the entire background of a horse makes it so much easier,” Jenny said. You can pretty much predict how they’re going to react to situations when you’ve raised them yourself.”

Her first two foals, Gertie and Adrian, were born in 2011.

Gertie the day after she was born.

Adrian and her mom, Stella.

She’s breeding two horses this year, Sidney and Priceless. In order to do so, Jenny has to take them to inspections, where they are professionally evaluated and then approved for breeding by judges.

Jenny also told me about Irwin, her current show horse. She showed him once in 2011 at an open show in the walk-trot classes. This June, she’s taking him to a show sanctioned by the Lake Superior Quarter Horse Association.

What a handsome fellow.

Jenny has sold at least 10 horses since she graduated from college and currently has three horses for sale. Below is a picture of Rocky, one of the first horses she sold.

Rocky being shown by a trainer. Jenny sold Rocky in 2007 and used the money for the down payment on the farm, hence the name, Rocky Road Farm.

A complement to coding

Running the farm is hard work – trust me. I got tired just listening to Jenny talk about it. But she says it’s the perfect complement to her coding work for Flint Group.

“Doing chores in the middle of a snow storm, stacking 700 50-pound bales of hay in 80-degree weather, or getting tossed off a naughty young horse is a constant reminder why I’m thankful to have a desk job,” she said. “On the flip side, having the farm after a mentally draining day at work is a good way to force myself to get off the couch, enjoy the outdoors and not obsess about a coding challenge.”

I asked Jenny how long she plans on breeding, selling and showing horses. She said, “as long as my body will let me. Then I’ll switch to miniature horses and drive them until I can’t hook up a harness.”

Though it was inspiring to learn about Jenny’s devout passion for her farm, I have admit that I don’t plan on changing my morning routine any time soon. No matter how you cut it, 5:30 is just too early – and even the strongest black coffee can’t change that. But props to Jenny!

Get to know a Flintster: Q + A with Jenny!

What’s your dream job?
Equine theriogenologist.

Which job would you not want to have?
Septic tank pumper, although oddly I do shovel a lot of manure.

What was your first job?
Cleaning stalls at Ippodromo Agnano Napoli, a horse race track in Naples, Italy.

What did it teach you?
Always wear gloves when you are doing manual labor, even if it’s hot out.

What is one thing you’d be willing to practice for an hour a day?
Driving. When I get too old or my body is too broken to ride, I want a miniature horse to drive.

What’s the best advice you ever got?
Things have a way of working themselves out.

What sound do you love?
The sound of the horses, all tucked into their stalls for the night, munching hay.

What scent do you love?
Freshly cut hay, newly stacked in the barn.

For the fourth year, our Fargo office of Flint Communications helped create the Alerus Financial annual report.

How do you summarize the year and document required financials yet convey business objectives, corporate issues and industry activities?

Part of the key is a focused theme.

The theme for the 2011 Alerus Financial annual report, “A Banner Year” reflects the organization’s achievements in a strong year. We helped clarify the messages, managed the tight timelines for production and provided layout and design for the piece.

A few more images of the Alerus Financial annual report with its succinct copy in a clean, readable design:

This was a great team effort, and we’re proud of Alerus Financial’s report on its banner year. Bring on 2012!

“The fiction writing I do at home is separate from the ad writing I do at work, but they both influence each other in some ways. For instance, sometimes I’ll think of a clever phrase or a new way to say something when I write fiction and realize that it would sound great in the right advertisement,” LaRissa explains.

Those ads may include elements for print and online promotions, blog posts, email messages and social media content. Her keen eye for details also makes her a great proofreader.

Curiosity between the lines
Like many others in the Flint Group, LaRissa’s curiosity leads her to fresh ideas. Some of her latest curiosity hinges on traveling. As she says: “I love traveling because I’m passionate about exploring and experiencing new places and cultures. Travel very much affects my writing, too.

“My first experience of traveling to another country was two years ago. I went on a month-long study abroad seminar around the world with eight other college students and two professors. I had never been on an airplane before—I pretty much had never been outside of the tri-state area before—but traveling abroad was something I wanted to experience while I was in college and had the opportunity right in front of me. It was the best thing I’ve ever done—it changed the way I think and perceive things, and it instilled in me the desire to keep exploring,” LaRissa says.

LaRissa and classmates get a fresh view, snorkeling in the Great Barrier Reef.

Inspiration, mate
One of LaRissa’s most memorable adventures (so far) was in Cairns, Australia. “We took a boat out to the Great Barrier Reef and snorkeled there. I’ve always loved the ocean, but that was my first time swimming in it. The moment when I plunged my face into the water and saw the towers of colorful coral and all of the life beneath the surface is still one of my favorite memories,” she recalls.

LaRissa’s inspiring view of a rainbow over the coast of Cairns, Australia

Road trips, ‘writing dates’
“On weeknights, I generally like to relax with a book, some yoga or a marathon of one of my favorite TV shows,” LaRissa says. ”I also like ‘writing dates’ with my boyfriend at area coffee shops. My favorite weekends are spent with a few friends on random road trips. It’s never anything fancy or too far away, but it’s refreshing to get away for a day or two.

“I’ve always loved creative writing. English was my favorite subject in school and English writing was my college major. I started writing stories when I was in 1st or 2nd grade. I’d write and illustrate stories, usually about animals, on notebook paper in my free time and give them to my teachers or parents. My teachers and parents both encouraged me to continue writing, so I did,” she explains. (Thanks, teachers and parents!)

Writers write
“I try to write creatively at home at least a few times a week to keep churning out new things. I’m also involved in a writing group that meets twice a month. We read and critique each other’s writing, which helps motivate me to keep writing in my free time,” LaRissa says.

“My favorite place in the world is New Zealand, and I really want to go back there. I do enjoy traveling within the United States and going on local road trips throughout the year, especially during the summer,” LaRissa says.

Sunrise over New Zealand, which looks like a beautiful setting for a chapter or two.

Look for LaRissa’s book
At some point, LaRissa would like to write and publish a novel. We guarantee she’s getting great character ideas while on our team. If you have plot ideas, a clever adjective, a place LaRissa ought to visit—or would like to add her to your network, connect with LaRissa on LinkedIn [http://www.linkedin.com/pub/larissa-nelson/39/64a/332].

Get to know a Flintster: Q + A with LaRissa!
What’s your dream job? Since I love writing and traveling, being a travel writer seems logical.

Which job would you not want to have? When I was in college, I scraped smelly, week-old food gunk out of gigantic pans in the basement of a dining hall. I would never choose to do that again.

What was your first job? Babysitting and teaching piano lessons

What did it teach you? Babysitting taught me why I should wait to have children. Teaching piano lessons showed me that I could learn as much from the kids as they learned from me.

What is one thing you’d be willing to practice for an hour a day? Piano: I took lessons for 11 years and I don’t play often enough.

What’s the best advice you ever got? It’s pretty general, but if there’s something you really want to do, go for it. I believe in the idea that you’re more likely to regret the things you don’t do in life rather than the things you do.

What sound do you love? The ocean

What scent do you love? Rain: I always open my windows on rainy days.

The Lakes came to Flint Group’s Duluth office, WestmorelandFlint, for help creating a public service hand-washing campaign at two large community gatherings in its service area: the Iron River Blueberry Festival and the Bayfield County Fair.

Since fairs (especially those featuring animals) are known to be breeding grounds for germs and bacteria, The Lakes planned to have hand-washing stations at both events. Our task was to get people to use them.

The concept

Brainstorming for the campaign began like any other creative session – spitballing all things potty-related. We didn’t like our number-two pitch (tee-hee), so we went with our first idea.

We have all sorts of names for bathrooms, right? You’ve got the latrine, toilet, throne, lavatory, privy, loo and, of course, the John. Our thinking was, “If a port-a-potty can have a name, why not give these hand-washing stations an identity, too?”

Let me introduce you to Jean. Say, “Hi, Jean!”

“Hi, Jean” turned The Lakes’ hand-washing stations into a fun personality that appealed to all ages, advertised the health center, and playfully incorporated the purpose of washing your hands – hygiene.

The creative

We created signs for both inside and outside the port-a-potty doors, signs at the hand-washing stations, and Hi, Jean!-branded stickers and hand wipes. Below is a picture of all the materials together, followed by a couple pictures of the actual hand-washing stations.

In addition to signage at the port-a-potties and hand-washing stations, we also created directional posters featuring imagery that corresponded with specific locations and events at both fairs. The following signs were hung:

… at the Blueberry festival pie tables:

… near the food booths (there are two – let’s be honest, isn’t that what fairs are all about?):

… in the petting zoo area

… in the ride area

… by the carnival games:

Hi, Jean has only just begun

The client also wanted the campaign to be reusable, so our print coordinator found advanced printing materials that are made to last,including NeverTear Polyester Paper and Photo-Tex.

It’s a good thing the campaign was designed to be used over and over, because The Lakes has already contacted me to start talking about Hi, Jean! phase 2. I know I speak for my whole team when I say we’re all looking forward to spending more time with Jean and John this summer.