Flint Group Blog » customer relationship http://www.simmonsflint.com/blog A blog about what's happening in the Flint Group of agencies Tue, 07 Feb 2012 12:00:35 +0000 http://wordpress.org/?v=2.8 en hourly 1 Are you ignoring your easiest sell? http://www.simmonsflint.com/blog/are-you-ignoring-your-easiest-sell http://www.simmonsflint.com/blog/are-you-ignoring-your-easiest-sell#comments Tue, 04 May 2010 13:30:51 +0000 Andy Reierson http://www.flint-group.com/blog/?p=3157 The hardest thing to do as a business is to obtain new customers. It requires a huge financial investment, a great marketing strategy, time and effort. So why would you pour a majority or all of your money into this at the expense of ignoring those who already know you – and more importantly, like you?

Know what you want to accomplish
Once you have acquired a new customer you need to have a plan in place to deepen that relationship. After all, they’ve made an investment in you or your product and they should get your attention.

Consider the following:

  • How do you plan to welcome/thank them?
  • How can you add value to their purchase?
  • What related products/services can you inform them about?
  • Are there any added benefits to the product/service they bought that they might not know about?
  • What can you learn from their experiences with your product/service?
  • Do you plan to connect them with other customers?

The Holy Grail of marketing
Ultimately you need to figure out a plan to get them from a one-purchase customer to a loyal customer. If you can figure out that process, you will soon create a network of customers that will market your company for you.

What companies do you know that do this well? What can you learn from them?

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