Posts Tagged ‘Flint Communications’

Flint balloon-bopper hones skills as volleyball coach and player

By Ericka Olin, January 20, 2012

If you follow Flint Group on Facebook, then you already know Mikaela Krenzen. Remember the balloon-bopping prodigy from the Minute to Win It competition at our Duluth office? Yep, that’s her. In case you missed it…

Keeping those balloons in the air all day keeps Mikaela pretty busy, but in her downtime, she also serves as a SEO/SEM strategist and project manager for Flint Interactive.

Mikaela Krenzen

Outside of the office, Mikaela puts her balloon-bopping skills to good use as a volleyball coach and competitive player.

A passion for volleyball

“Five years ago, a friend from WestmorelandFlint signed me up to coach club volleyball with her. I had never really seen myself as a coach before, but I jumped at the opportunity to stay active and meet new people,” says Mikaela. “That introduced me to a number of people in the volleyball community, which led to a three-year stint as a high school coach and the opportunity to play competitive adult volleyball in a number of different leagues.”

Mikaela, who played Division I volleyball at Iona College in New Rochelle, N.Y., says the most rewarding part of coaching is seeing the growth and improvement in the girls each season and over the years.

Mikaela's volleyball team

She says, “Watching them change and develop in certain skill areas really makes me feel like I’ve made a difference. There is no greater gratification than having one of my players turn to me during a game with a big smile on her face after a winning block or attack, both of us knowing that it is something we have been working hard on during practice.”

While their athletic achievement is significant, Mikaela also enjoys watching the girls interact with, and make new, friends. She makes an effort to organize off-court activities so her players can get to know each other without the added stress of competition.

“It’s very important to bring fun and enjoyment into the season, because that is what creates the moments that many of them will remember forever,” Mikaela says.

Mikaela's volleyball team: It's all about the fun factor

Off the court

Between coaching club volleyball from November to June and high school volleyball from August to November (not to mention the constant balloon bopping), Mikaela only has about a month and a half of downtime. So what does she do then?

“When I’m not coaching or playing volleyball, I enjoy a quiet night at home watching BRAVO TV on the couch. Sad, but true,” she says.

Mikaela admits her life gets pretty crazy, but she says the busyness actually works in her favor.

“I have to be very organized so that I know where I need to be each night of the week. That also keeps me very organized at work, which helps me more effectively manage projects and timelines.”

Maintaining high spirits

Whether she’s at work or on the court, one of Mikaela’s goals is to keep people happy.

“With volleyball, it’s making sure players and parents are getting the most out of their time and money by running valuable, educational practices,” she explains. “At work, it’s managing client expectations and relationships and ensuring our team delivers the best possible end product.”

As project manager for Flint Group, Mikaela is responsible for managing timelines and budgets and assigning duties to team members. In her role as SEO/SEM strategist, she manages paid search campaigns and creates strategy for search engine optimization—all while perfecting her balloon-bobbing techniques.

How does she do it? We’re still baffled.

Get to know a Flintster: Q + A with Mikaela!

What’s your dream job?
Wedding planner or owner of a clothing boutique.

Which job would you not want to have?
Hospice care—I am much too emotional for that.

What was your first job?
Receptionist at a hair salon.

What did it teach you?
Unfortunately, it taught me how to gossip—you wouldn’t believe how fast word travels in those places.

What is one thing you’d be willing to practice for an hour a day?
Sewing.

What’s the best advice you ever got?
To take the leap and move to New York. I was definitely homesick and there were times I wanted to leave, but looking back, I wouldn’t trade that experience. I met some amazing people, and it taught me how to stand on my own and be more independent.

What sound do you love?
Sneakers on the gym floor.

What scent do you love?
Cilantro.

Flint media services director finds relaxation in gardening and crafting

By Ericka Olin, January 6, 2012

donna dodge has always had a passion for gardening, but it wasn’t until recently that her intrinsic green thumb was unleashed.donna dodge

One of Flint’s most senior employees, donna (the lowercase “d”s are intentional—she started when she was 15, and they just stuck) has been with the company for 23 years. As director of media services, she oversees the Flint Group media planning and buying processes, focusing specifically on broadcast media and retail accounts.

donna had a small flower bed at her condo in Moorhead, Minn., but her gardening “took on a whole new life” four years ago when she moved to St. Cloud, Minn.

A passion for planting

donna says her passion for planting helps offset some of the stress and detail-oriented, rigid work she performs for the Flint media department.

“I don’t have to play by the rules when I garden. It’s very relaxing and therapeutic—almost god-like,” says donna.

Gardening “every day it isn’t raining or cold,” donna takes great pride in her lavish landscaping. She looks forward to summer evenings when people walking, and even driving, stop and ask to see her yard. donna's garden

Her favorite gardening store is Scenic Specialties Landscape Center, a beautiful 14-acre hobby farm she visits often for planting supplies and project ideas.

donna’s first large-scale project after moving into her new home was restoring the 4,500-gallon pond at the southwest side of the house. The pond, complete with a waterfall and underwater lights, is home to 100 fish, including koi, shubunkins, and orange, white and black goldfish.

pond

donna's fish

Trading her green thumb for a thimble

When she’s not gardening (i.e., when it’s winter), donna trades her green thumb for a thimble.

“Wintertime is for crafts,” she says.

donna hadn’t sewn since she was 13, but two years ago, she began sewing on her mom’s sewing machine—an appliance that is older than her. She started out making simple, patterned mittens from recycled sweaters, which she now sells at Gypsy Lea’s, a store in downtown Sauk Rapids, Minn.

Donna's homemade sweater mittens

Her most recent crafting endeavors include making winter headbands and wine gift bags, which she gives to friends and family.

donna's homemade sweater headband

donna's homemade wine gift bags

Donna usually gets her reusable materials from garage sales, thrift stores and her own “goodwill bag,” but her favorite retail craft store is Crafts Direct.

From antique to trendy

donna also collects vintage dishes, a hobby she describes as “a sickness.”

“It’s really bad—I’ve filled about every cupboard I have,” says donna.

Seeking to condense her generous supply of antique china (or perhaps secretly wanting to make room for more), donna took on a four-day project to restore her childhood dresser with a mosaic top made from crushed, old plates. donna's dresser project

The most fun part of the project?

Shattering the plates, says donna.

Are you interested in purchasing a unique, homemade gift for someone special? Contact donna dodge to chat about the possibilities!

Get to know a Flintster: Q + A with donna

What’s your dream job?
Working in a greenhouse

What was your first job?
Waitress

What did it teach you?
That I didn’t want to work on my feet all day.

What’s the best advice you ever got?
Be mindful. Enjoy each moment.

What sound do you love?
Children laughing

What scent do you love?
Baking bread

SunButter + Pinterest = a perfect match

By Angie Laxdal, January 3, 2012

pinterest-logoPinterest is a new social media site where users can “pin” inspiring ideas related to fashion, food, home, DIY, humor—basically anything—from across the web. Pins are categorized by boards. And then there’s the whole social part of it—your friends are there too, and you can comment on, like and repin one another’s selections. For someone in love with all things creative and domestic, Pinterest is my new favorite.

And I’m not the only one. I’ve heard many admit that Pinterest should come labeled with a warning: highly addictive. Many have said the site even steals from their Facebook time. Now that’s powerful!

Some marketers are already dubbing Pinterest as “next year’s Google+ or Twitter.” So, what kinds of brands can benefit from Pinterest? And how?

Meet SunButter
SunButter is a great tasting alternative to peanut butter made from specially roasted sunflower seeds. It’s also very healthy, tastes delicious and is manufactured in a completely peanut-free facility right here in the Red River Valley.

SunButter_Logo_RGB

 

Team members from across the Flint Group manage SunButter’s social media presence. As personal Pinterest addicts and serious SunButter fans, when the idea of Pinterest was brought up for SunButter, we jumped at the chance. Pinterest’s visual focus was a perfect match for SunButter’s drool-worthy, peanut-free recipes. And, perhaps most importantly, our friends were already there! Moms, the peanut allergy community, paleo dieters, health nuts, foodies—they were already hanging out on Pinterest.

We proceeded to create an account as “SunButter Elizabeth” – openly disclosing the brand, while maintaining our blogger Elizabeth persona (who, in fact, really is a Flint copywriter and social media maven, Elizabeth Hansen). Elizabeth’s naturally warm personality and relatable mom approach helps to humanize the SunButter brand across social media, including Pinterest.

SB_Pinterest

SunButter Elizabeth’s Pinterest adventure has only just begun, but we already have boards centered around the themes of: crafts, inspiration, breakfast, lunch, savory, sweet treats, snacks, smoothies, cookies and “no peanuts, please!”

We’re excited to see how Pinterest aids in SunButter’s continual community building and growth on social media!

From growing an ad agency to growing grapes

By Elizabeth Hansen, December 30, 2011

When did you first have a martini? One of The Flint Group’s longtime employees, Susan Hogen, had her first martini with Harold Flint (yes, the founder of Flint Communications) in Bismarck at a North Dakota Newspaper Association meeting.

“Let’s just say I enjoyed the olive, but couldn’t get the rest down,” Susan recalls with her signature bright smile.

That was in the 1970s.

Flint Communications just celebrated its 65th year of business, and Susan has been part of amazing growth and transformation in the communications world—and with the agency.

Susan, left, with Connie Ness of Radio Fargo Moorhead at the Flint Holiday Party earlier this month

Susan, left, with Connie Ness of Radio Fargo Moorhead at the Flint Holiday Party in Fargo earlier this month.

Today, Susan continues taking care of clients, mainly on the AdFarm side of our business, and she still fills in as the Fargo office receptionist. Away from the office, she and her husband Rodney manage Red Trail Vineyard in Buffalo, N. D.

Rodney and Susan in the Gift Shop and Tasting Room at their vineyard.

Rodney and Susan in the Gift Shop and Tasting Room at their vineyard.

Rewind to 1979
“The first time I met anyone from Flint Communications was at the Gas Light bar in Fargo, which was a hangout for the agency gentlemen,” Susan recalls.“I started working at Flint Communications as the receptionist in May 1979. Since I was the receptionist, I was in charge of making sure the coffee pot was always full, which is also the reason I started to drink coffee,” Susan says. “When I started at Flint, many of the employees smoked at their desks. I remember Harold smoking his pipe and telling stories about the circus.”

 
Susan in the days of typewriters and piles of paper.

Susan in the days of typewriters and piles of paper.

Receptionist to first female account executive
Susan continues: “I soon became a project coordinator, making sure media contracts and materials were sent out in the mail correctly, and then I became Flint’s first female account executive. I worked on various client projects, including Bobcat Parts and any other projects. I coordinated the schedule for Roger (Reierson, now leading the agency) and filled in as receptionist from time to time.”

Again, the martinis
“Back then, there were many long lunches on Fridays, and I only had time to go back to the office and do the mail for the day,” she says. “We had electric typewriters and when you typed anything you used carbon paper to get two copies and white out to fix the mistakes. We also hand wrote our statements first, and then someone would type up the invoice to be mailed to our clients.”

Work hard, play hard
“During those years, we had two Christmas parties every year,” Susan says. “On Tuesday, we hosted our suppliers and media representatives. Then on Thursday, we hosted our clients. One other employee and I did most of the planning for both of them.”

“We also had birthday parties for agency employees. People with birthdays in the first six months planned parties for people in the last six months, and vice versa,” Susan recalls.

Some things haven’t changed
Flint employees still work hard and play hard today. Susan, far right, with agency friends in the photo booth at our 2011 Holiday party:

Susan and agency friends a 2011 Flint Holiday Party

 

Get to know a Flintster: Q + A with Susan!

Tell us about a memorable work experience.
We were the agency for many political candidates and campaigns. The big three media options at that time were newspaper advertisements, radio and TV commercials. One time we needed final artwork to The Farmer magazine, so I hopped a plane to Minneapolis in the afternoon, rented a car and drove the material to the publisher’s house so the ad would be printed the next morning.

I was back on the plane the next day to Fargo and arrived in the office before most others.

How does your passion outside of work fuel your work?
Coordinating all the details of events at Red Trail Vineyard is similar to my time at Flint. It gives me the opportunity to be involved with many organizations. I love meeting people and like to find out what their passion is in life.

What do you do on a typical night or weekend?
In the evenings I look forward to dinner, as Rodney prepares it most of the time. I have gone back to sewing for items to sell in our Red Trail Vineyard Tasting Room. In the summertime we have group dinners, wine tasting, mowing the vineyard and helping with pruning and tying the vines to the trellis. Each year, we host the North Dakota Grape & Harvest Festival the third Saturday of August. I continue to help organize and coordinate vendors, entertainment, wagon rides, wine tours, wine tasting and all the other details.

What was your first job?
Working as a car hop at A&W Drive-In. Some of the nights became quite challenging when the bars closed and people came to get a hamburger and fries. Growing up, our family was very active with 4-H and the high school band, so marching in parades was a summer highlight.

Wimmer’s Diamonds makes Facebook friends with online contest

By Sarah Olsgaard, December 27, 2011

Diamonds are a Facebook page’s best friend. diamond earrings -- source: culturedlabdiamonds.com.

Okay, maybe that’s not how the saying goes; but ask Wimmer’s Diamonds, and they’ll attest to a jewelry giveaway’s clout in gaining Facebook friends.

The situation

The company is a fourth-generation, family-owned business that has been serving the Fargo, N.D., area for over 92 years. Wimmer’s Diamonds had been working with Flint for many years, and, after launching their Facebook page last July, came to us wanting to build their fan base.

The solution

Flint Communications partnered with Wimmer’s Diamonds to help them acquire more “likes” through a jewelry promotion on the company’s Facebook page.

The contest was simple, which we’ve found is optimal for maximizing user interaction within social media platforms. New fans were greeted by a landing page instructing them to “like” the page to enter a contest to win a pair of diamond earrings valued at $700.

Having “liked” Wimmer’s Diamonds’ Facebook page, both new and existing fans clicked a side tab to sign up for the contest. Each participant was required to supply their name and email address and answer the question, ‘What is the best jewelry gift you’ve ever given or received?’

The creative

The Flint creative team designed a number of pieces to promote the contest on the Wimmer’s Diamonds Facebook page, including a landing page for new fans, a side tab through which both new and existing fans entered the contest, and a new profile image highlighting the contest.

together (2)

We also created posters that were hung in West Acres Shopping Center, one of two Wimmer’s Diamond store locations, and designed table tents displayed in the mall’s food court. Finally, our team prepared ads that ran in a number of newspapers, including The Forum, The NDSU Spectrum, MSUM Advocate and The Concordian.

print ad

Implementation

With the Facebook collateral and printed pieces in place, Wimmer’s Diamonds launched the contest on November 1 with a wall post.

facebook-contest-announcement3

The contest continued for a month, during which Wimmer’s Diamonds periodically posted announcements about the promotion on their wall, in addition to advertising the giveaway through the posters, table tents and newspaper ads.

Wimmer’s Diamonds announced the giveaway winner on November 30.

Wimmer's Diamonds Facebook contest winner announcement

Results that sparkled

At the start of the promotion, Wimmer’s Diamonds had 146 fans. Their goal was to reach 500.

Through the contest, Wimmer’s Diamonds gained 368 new fans, amounting to an overall increase of 352 percent and surpassing their goal by 14 fans.

The moral of the story?

Diamonds may be a girl’s best friend, but Wimmer’s Diamonds makes a great Facebook friend.

A Flint Group holiday meditation: eggnog, and other magical joys of the season

By Ericka Olin, December 21, 2011

They say the holidays are the most wonderful time of year, but we all know the season can also be chaotic, tense and downright maniacal.

It’s easy to get wrapped up (oops, unintentional reference to the gifts you have yet to wrap) in the fast-paced frenzy that we forget about the subtle joys of the holiday season—the smells of holiday baking, watching Linus explain the true meaning of Christmas, family heirloom ornaments, the search for that elusive “perfect gift,” and of course, eggnog—magical moments we look forward to all year.

This year, the Flint Group made an effort to intentionally take notice and embrace every part of the holiday season.

We, along with our friends from AdFarm and Media Productions, kicked off the holiday season by donning our Santa hats and joining in the annual Xcel Energy Holiday Lights Parade in Fargo, N.D. Our float was one of 70 that filled the streets of downtown Fargo with merriment on November 22.

Flint Group at Holiday Lights Parade

Each Flint office took its own decorative approach to get in the holiday spirit. Creative director Ken Zakovich helped his coworkers at WestmorelandFlint “get in the mood” with a festive ornament on the office Christmas tree.

Ken's Christmas ornament at WestmorelandFlint

Amid our parading and decorating, we’ve also been rebranding the North Pole, helping Santa establish a social media presence, copyrighting Rudolph red, and creating a PR plan to help Frosty launch his spring campaign against global warming.

With the success of these holiday festivities, we thought it fitting to create a short video to capture our enriching approach of taking time to appreciate this season—to fully experience this holiday and truly savor its subtle joys and moments of wonder.

Take a minute and enjoy, won’t you?

So this holiday season, when you’re at your breaking point—when you don’t think you can take another bite of your aunt’s fruitcake, or when you find yourself wandering the aisles of Target at 11 p.m. on December 23—remember, there’s beauty in everything.

All you have to do is find it.

Happy Holidays from the Flint family. May your holiday season be filled with beauty.

Moore Engineering Inc. celebrates its big 5-0 with a party, and a rebrand

By April Steffan, December 13, 2011

Balloons, presents and pointed party hats. Who doesn’t love birthdays?

Flint does, which is why we were so excited when Moore Engineering Inc. (MEI) came to us for help in planning its 50th anniversary celebration in summer 2010.

The project

MEI is a comprehensive civil and environmental engineering company headquartered in West Fargo, N.D., that takes on projects to advance water, municipal and transportation infrastructure throughout North Dakota and Minnesota.

The company was gearing up for its 50th anniversary and, having never worked with an agency, sought Flint Group’s help for strategic planning, creative development and public relations surrounding a hosted public celebration.

Cake and candles aside, the goal was to use MEI’s 50th anniversary as a platform to demonstrate and showcase the firm’s expertise and commitment to clients by highlighting a number of key projects, clients and the employees of the past 50 years.

Party planning

In preparation for the celebration, Flint redeveloped MEI’s website, established the company’s blog, redesigned the MEI logo and created a special anniversary icon.

MEI 50 years logo

Our creative team also crafted new ad messaging and designed a number of fresh print ads to be released as part of MEI’s anniversary.

moore engineering ad

While Flint’s interactive and creative teams were fully immersed in rebranding MEI, our public relations team was preparing  materials for a 50th anniversary media kit. Pieces included local, regional, national and trade versions of news releases; a portfolio featuring high-profile projects, founders, distinguished alumni and current staff; and a timeline of the company’s history.

Moore Engineering timeline

The guest list

When the big day came, MEI was greatly impressed with the dignitaries and guests that turned out for the event. Attendees included West Fargo Mayor Rich Mattern, Lee Sprague (the firm’s first employee) and MEI cofounder Marshall Moore. The celebration also featured a ribbon-cutting ceremony with the Fargo Moorhead West Fargo Chamber of Commerce.

MEI 50th anniversary celebration

MEI has been headquartered in West Fargo, N.D., since 1964, but it also has a branch office in Fergus Falls, Minn., and recently opened a third office in Minot, N.D.

The after party

Nothing marks success more than an engaging after party.

Since MEI’s anniversary last year, Flint has been working with the company on a variety of marketing and advertising ventures, including creating and placing print ads, assisting with public relations, maintaining the website and editing blog posts.

With MEI’s 50th anniversary behind us, we’re already looking ahead to the company’s 100th. Hey, it’s never too early to start planning, right?

Maybe it’s just a Flint thing; but, like I said, we love birthdays.

How does your company celebrate its anniversaries? Share with us in the comment section below.

Flint specialist Kaia Watkins passionately volunteers with SOND

By Angie Laxdal, December 2, 2011

About a month ago, we put the spotlight on Kaia, Flint’s DMA-certified direct marketing creative specialist. But we only talked about her professional life.

There’s a whole ‘nother side of Kaia that we’re excited to share with you today.

SOND

In her “free” time, Kaia is deeply vested in Special Olympics North Dakota (SOND).

How Kaia got involved

Kaia explains, “Six years ago a colleague attended the Special Olympics Summer Games and noticed there wasn’t any media coverage of the event. We reached out to SOND and offered to help and the rest, as they say, is history.”

In 2007, she started as chair of the Public Relations Committee for State Summer Games.

Since, she has assisted with the group’s marketing and public relations for the World’s Largest Truck Convoy and the send-off of the ND delegation to the national games, where she gathered close to 100 fans to cheer on athletes as they loaded the bus. Kaia and the Flint Group work to capture the media’s attention for these events, creating a larger awareness and visibility of SOND.

Kaia was honored for her ongoing dedication to the mission of Special Olympics at the SOND State Awards Banquet in early November, where she was recognized with the Outstanding State Volunteer Award!

Seeing the world differently

“Helping with Special Olympics lets you see the world differently,” explains Kaia. “The athletes have such an honest and genuine enthusiasm for life. Preparing for the events can be a lot of work, but watching the special athletes compete like any other typical athlete makes it all worth it.”

SOND

“There’s one athlete who competes in track and field every year, and he always comes in dead last in his event,” Kaia describes. “But every year he has the biggest smile you’ll ever see as he makes his way toward the finish line. The crowd cheers louder for him than for anyone out there, and when he finally crosses that line, his friends, family and competitors go absolutely nuts! It’s an amazing sight and by far my favorite event every year.”

Get to know a Flintster: Q + A with Kaia

What’s your dream job?
Product tester for Apple, Inc.

Which job would you not want to have?
Product tester for Microsoft.

What was your first job?
Sales associate at OfficeMax.

What did it teach you?
A job is what you make of it. Retail isn’t fun, but keep a positive attitude and work hard and you’ll have a blast. Everyone should have to work at least one retail job in his or her life.

What is one thing you’d be willing to practice for an hour a day?
Any musical instrument.

What’s the best advice you ever got?
If you work hard, things will come easy.

What sound do you love?
The silence when you go outside on a calm winter night.

What scent do you love?
Freshly cut grass.

Interested in seeing the world differently with Kaia and the SOND athletes? Become a volunteer.

For tweets about marketing and Kaia’s unique perspective on life, follow @kaiaw on Twitter.

West Acres discovers the power of basic crowdsourcing

By Sarah Olsgaard, November 29, 2011

Chalkboards are all the rage these days, right?

Back in July, when West Acres food court had a vacant space to fill, the Flint team suggested something interactive, a place where customers could freely voice their suggestions. A chalkboard barricade graphic did the trick!

West Acres food court

The artwork asked people what restaurant they’d like to see in the space. When it went live on July 12, it filled up in less than two hours. After recording the suggestions, West Acres staff erased the chalkboard nightly, allowing people to start over the next day.

The first day it was up, West Acres also reached out to its Facebook fans, crowdsourcing the same question. Over 100 responses appeared (and most with multiple restaurant requests).

West Acres Facebook crowdsourcing

Traditional media also tuned in—specifically, Mike McFeely of KFGO AM thought it would make a fun radio topic. He interviewed West Acres on his show and asked callers to phone in their suggestions.

The people spoke: just last week Qdoba Mexican Grill opened in the West Acres food court. The nearly 80,000 Black Friday shoppers had the opportunity to enjoy lunch (err… breakfast?) at the new food court restaurant, chosen specifically by shoppers.

West Acres announces Qdoba opening on Facebook

We all know word of mouth is powerful. Sometimes people just need a little nudge to talk—and sometimes it’s as simple as a food court chalkboard.

FM CVB helps member businesses claim their social spaces

By Libby Hall, November 8, 2011

The Fargo-Moorhead Convention and Visitors Bureau (FM CVB) is a social-savvy organization that promotes Fargo-Moorhead to the world. Are you tweeting a question about the best restaurant options in town? FMCVB is listening, and can point you to its dining page. Want your photo taken with the real woodchipper from the movie Fargo? Stop by the CVB – then see yoWoodchipper in Fargour picture on the woodchipper’s Facebook page.

So it’s only natural for the FM CVB to help their member businesses use social media to its fullest potential. We know that travelers of all kinds rely on social sites like Yelp, TripAdvisor, Foursquare or Google Places when they’re visiting a new place. So FM CVB and Flint worked together to create a workshop where member businesses – specifically hotels and attractions – could learn to harness the power of these social spaces.

FM CVB logoAttendees were able to claim their business’ listings on each of these spaces. But more importantly, they learned why these spaces matter. They learned best practices for managing and updating their listings, responding to customer comments, and encouraging reviews from their customers. And they all left with a renewed energy for connecting in real-time with their customers.

View the first portion of the workshop presentation here:

Have you claimed your business’ listings on popular social spaces? Why or why not?