While checking Twitter, I found search terms related to the death of Brittany Murphy. Unaware of this news, I of course had to get the full story. I Googled her name searching for an article with hard facts. I noticed Google’s latest addition to their search results: “Latest results for Brittany Murphy.” It took me a bit to figure out what this was. Google has included a revolving box with real-time updates from news, blogs and social networks.
This brings up some questions:
How is this going to be exploited? I can see a company having a sweatshop of bloggers and Tweeters flooding the Twitter-verse with wonderful comments of their company.
How will this affect SEO? It definitely steps Twitter up in importance in regards to using keywords in your tweets.
How does this affect you? If you think your audience isn’t in the demographics to really be involved in social media, it’s time to wake up. Your reputation is the new news. What is the world saying about your brand? What if it’s not what you had hoped? Read our previous article about Managing Misinformation for tips on how to start developing a social media crisis plan.
See the real-time search results in action:
