The World Trade Center Alaska has fired the first shot in a new creative round of communications aimed to stimulate interest in Alaska. Campaign ‘Alaska – No Boundaries’ is the creative work of AadlandFlint and is the result of co-operation between several Alaskan organizations involved with promoting Alaska in overseas markets.
Gregory Galik, president AadlandFlint said the outcome of the campaign was to develop a unified message that would engage Asian markets. “The “Alaska – No boundaries concept” was developed to send the message that in Alaska you can go as far as you want to go.” he said.
At the heart of the campaign, is a series of four bright backlit panels highlighting Alaska’s seafood, Alaska as a travel destination, Alaska as a trading partner, and Alaska as a desirable place to do business. Unveiled October 22nd, the panels are showcased in Tokyo’s busy World Trade Center complex, which as well as being a major office building, also includes a train station and the Tokyo Monorail station (Hamamatsucho Station).
The location provides maximum exposure to the city’s professionals – the business and travel decision-makers who also have the finances to invest. “With access to thousands of commuters every day, even if only one in a hundred take notice we’re reaching a lot of people,” said Galik.
The campaign has the support of the Governor’s Office of International Trade, and is the result of a successful partnership between international trade heavyweights: the World Trade Center (WTCAK), the Alaska Seafood and Marketing Institute and the Tourism Industry Association.
Greg Wolf executive director of the World Trade Center Alaska acknowledged the creative work: “In my twenty-one years of working in the export business, I haven’t seen a campaign capture so effectively the numerous opportunities that Alaska offers,” he said.
On the creative effort, Galik said: “It’s not enough to simply know that Alaska offers opportunity for investment, we have to communicate that message abroad and communicate it well. By tapping into Asian heritage by focusing on four strong values: Serenity, prosperity, purity and nature, we have developed an effective and eye-catching campaign.”
The campaign is planned for expansion to Seoul, Korea, and Hong Kong before the end of the year. The panels will be on display at the Tokyo World Trade Center complex for 12 months.
Link: Display gives Japan a taste of Alaska (October 30th article from Anchorage Daily News)
