Libby Issendorf, digital media strategist with the Flint Group, discusses the latest Facebook updates. She talks about the “like” button and how that provides many insights into users’ personalities. Is it a good thing? And how can it be used as a marketing tool? Libby shares her insights and invites your comments.
Posts Tagged ‘Yelp’
Is the Phonebook Dead?
Last week we had a little interaction on our Facebook Fan Page regarding a recent article from Open Forum titled “Forget the Phonebook: 3 Local Marketing Initiatives with Higher ROIs.” The article provided information about three online services that they believe provide a higher return than the Phonebook – Yelp, Google Local and Yahoo Local.
As mobility and the speed and availability of connectivity continue to increase, local search is becoming much easier and much more efficient to accomplish online, rather than having to sift through the yellow or white pages. Besides that, they are adding value to their services through partnerships, user reviews and ratings, and more.
So is the Phonebook dead or nearing its death? What online services do you get the best return from? Please leave your comments below or on our Facebook page.
