We have all heard this phrase and have been pushed to do it. We do this each and every day for all of our clients. We think outside the box to come up with a great strategy, and we execute each aspect of that plan with no boundaries.

Have you ever wondered what “thinking outside of the box” means and comes from? You have?! Wonderful. Well, it means to think differently about something, an unconventional way of thinking both smart and creative. We imagine boundaries around everything and that causes us to stay within the parameters. What if there were no limits? For us, that is how we look at each client. No boundaries and no limits. Thinking outside of the box actually started as a puzzle in Sam Loyd’s Cyclopedia of Puzzles in 1914. The phrase was coined much later with much debate as to who started it.

Why does it have to be a box? It doesn’t necessarily have to be a box, but Loyd designed it that way originally. You could make the box anything. It could be your coffee mug, your cubical, your hat. Of course, you wouldn’t put dots all over your mug and try to connect them and the puzzle would not really work, but the main thing to remember is to push your limits and go beyond the parameters. Here is the puzzle from the Cyclopedia of Puzzles, well, not the actual puzzle, but a replica designed by yours truly.

The box.

Try to connect all of the dots with 4 or less straight, connecting lines.

Did you figure it out? If so, we may just need you on our team. If you couldn’t figure it out, that’s ok, just push yourself to the limits…or unlimits.